-By Warner Todd Huston
An OfficeMax stationary store in suburban Chicago has courted controversy and raised questions of consumer privacy by sending a direct mail flyer to the home of a man whose daughter was killed in a car accident addressing the mail to the resident and “Daughter Killed in Car Crash Or Current Business.”
The mail was sent to the home of Antioch resident Mike Seay whose 17-year-old daughter, Ashley, was killed in a car accident in April of 2013.
Seay said he thinks of his lost daughter every day, but when that OfficeMax coupon came in the mail addressed like that he was shocked and outraged.
“Why would they have that type of information? Why would they need that?” Seay told Chicago’s NBC affiliate. “What purpose does it serve anybody to know that? And how much other types of other information do they have if they have that on me, or anyone else? And how do they use that, what do they use that for?”
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OfficeMax Sends Flyer Addressed to ‘Daughter Killed in Car Crash’”