-By Warner Todd Huston
PepsiCo, Inc, owners of Mountain Dew soda, has pulled an online video ad after viewers complained of its use of racial stereotypes. The ad also seemed to be making light of violence toward women.
The video ad begins by showing a police lineup of various thug-like African Americans–among them a goat–and transitions to the other side of the glass as a retinue of white cops urge a bloodied, bandaged women to identify her attacker. “Nail this little sucker. Which one is he? Point to him,” the cops say.
The goat is heard saying menacingly “ya better not snitch on a playa” using African American-like vernacular. The goat also warns the woman that “snitches get stitches, fool.” The goat then threatens several times that the battered woman should “keep ya mouth shut.” The goat also tells the women he’s gonna “Dew” her.
Ultimately, the woman runs from the viewing room screaming in terror. This is followed by the white policeman taking a sip of the soda before saying, “She’s just gotta Dew it.”
It wasn’t long before complaints over the racial connotations in the video flooded PepsiCo’s offices.
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Soft Drink Mountain Dew Pulls Ad Over Charges of Racism”
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