-By Selwyn Duke
One of the simplest rhetorical truths is that the side that defines the vocabulary of a debate wins the debate. Yet, amazingly, we still see experienced conservative politicians with access to advanced polling operations and an array of advisors use the Lexicon of the Left. And this election cycle is no exception.
I could almost cringe when I hear – as I did repeatedly during Monday’s South Carolina GOP debate – Republicans talk about “capitalism.” “I believe in capitalism….” “Barack Obama doesn’t believe in capitalism…..” Capitalism this and capitalism that – look at me with my plump wallet, walking stick and tony top hat. Oh, it’s not that I don’t believe in free enterprise; it’s that we shouldn’t use words that conjure up sentiments akin to the preceding rhyme.
And polls inform that this is precisely what “capitalism” does. For example, Pew Research Center reports, “Slightly more than half (52%) react positively to the word ‘capitalism,’ compared with 37% who say they have a negative reaction.” According with this is a 2009 Rasmussen poll showing that, shockingly, “only 53% of American adults believe capitalism is better than socialism.” And the picture looks even worse with certain demographic groups. Writes Pew, “Fewer than half of young people, women, people with lower incomes and those with less education react positively to ‘capitalism.’”
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If Republicans Want to Win, They Must Rebrand ‘Capitalism’”