-By Warner Todd Huston
Talk Radio Network has finally announced who will be replacing the recently departed Michael Savage as the network’s 3PM to 6PM conservative talk radio host. That man is TRN’s Jerry Doyle.
Noting that the network “owns no stations” and that its stable of hosts have to “earn their keep ” by garnering syndicated affiliates, TRN promises radio stations that Doyle will be “eminently saleable.”
Today begins the first in a series of changes to bring talk radio firmly into the 21st century. For too long, we’ve had to choose between ratings and salability, but no longer. Today the 6th largest syndicated talk show in America replaces what was the 3rd largest show, and in so doing, stations will get more light and less heat, a show that they can sell locally with pride, but also a show that will respect its stations, advertisers and audiences with a brilliance that sets great shows apart from good ones.
Doyle will debut on nearly 300 stations, a bit fewer than Savage as some stations have already made their own changes since Savage left the airwaves last month.
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Talker Jerry Doyle Replaces Michael Savage on Talk Radio Network”
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