After NBC Dumps Ann Curry, Matt Lauer’s Popularity Rating in Freefall

-By Warner Todd Huston

Matt Lauer was once one of the most popular hosts of the Today show, but two months after NBC execs fired co-host Ann Curry, Lauer’s “Q Score” has taken a major hit.

Since last year, Lauer’s Q Score has fallen 25 percent according to the survey used to rate products and media personalities.

“Is it only 25 percent? Because it actually feels much worse,” Lauer told the Daily News.

Today show insiders claim that Lauer is being “unfairly” blamed for the abrupt firing of Ann Curry in June, but at the time there were many reports that Lauer was unhappy with co-host Curry and that their personalities didn’t mesh.

Ratings for the once powerful Today show have been shaky since Curry took over as co-host in 2011, but even after Curry was fired and Savannah Guthrie took her spot, ratings have continued to slide.

Obviously the way NBC handled the firing of Curry has done serious damage both to the Today show and to Matt Lauer’s popularity.

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“The only end of writing is to enable the reader better to enjoy life, or better to endure it.”
–Samuel Johnson

Warner Todd Huston is a Chicago based freelance writer. He has been writing opinion editorials and social criticism since early 2001 and before that he wrote articles on U.S. history for several small American magazines. His political columns are featured on many websites such as Andrew Breitbart’s BigGovernment.com, BigHollywood.com, and BigJournalism.com, as well as RightWingNews.com, RightPundits.com, CanadaFreePress.com, StoptheACLU.com, AmericanDaily.com, among many, many others. Mr. Huston is also endlessly amused that one of his articles formed the basis of an article in Germany’s Der Spiegel Magazine in 2008.

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