-By Warner Todd Huston
According to the latest study of the last week of the media’s coverage of the 2012 presidential election, Romney’s coverage turned increasingly negative. The worst example was that of MSNBC which didn’t have any positive stories about Romney’s campaign, not a single one.
The study conducted by the Pew Research Center’s Project for Excellence in Journalism, showed that MSNBC had zero positive stories about Romney while its Obama coverage skewed 51% positive for the President.
Fox News also increased its negative coverage, for Obama in that case, but its coverage was not nearly so negative against Obama as MSNBC’s was against Romney. The study found that Fox News gave only 5 percent of its coverage to positive Obama stories (with 56 percent negative) while the cable network gave Romney 42 percent positive coverage (with 11 percent negative).
With all news coverage tabulated, Romney’s coverage got more negative in the final week with 33 percent of his coverage skewing negative and only 16 percent positive. In contrast, Obama got 29 percent positive coverage with 19 percent negative.
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In Final Week Romney Coverage Increasingly Negative, MSNBC Had Zero Favorable Romney Stories”