-By Scott Cleland
Given the FTC is very likely to disapprove Google’s acquisition of AdMob soon, I have prepared a one-page chart that illustrates the core reason the deal is anti-competitive: it would create a substantial bottleneck for advertisers and publishers entering the in-application mobile advertising market.
To help people get up to speed on the deal and the likely FTC disapproval coming up, I have also pulled together a 30-page Google-AdMob backgrounder, which includes a one-page summary, charts, the top 10 reasons the deal is anti-competitive, why Google is a monopoly, how Google has abused its monopoly and why Google’s main antitrust defenses, like “competition is one click away,” are specious.
Chart: How Google-AdMob Creates a Bottleneck; How New DOJ/FTC Merger Guidelines Affect the Deal”