-By Warner Todd Huston
Skewz.com has put together its top 5 predictions for how political communications under the Obama presidency will be changed in 2009.
Now, in some ways, I can see where the Skewz team is coming from seeing as how they are in that Internet bubble, but I think that their assumptions of Internet domination of politics is a bit overblown. Still, I think in many ways the predictions are right if not quite as strong as presented nor as immediate.
Here are their predictions and my replies to them:
1. Blogging Gets Issue-Specific : The 2008 election re-enforced and validated the need for candidates to have a strong outreach program to the blogosphere to amplify their message. While it’s apparent that bloggers are becoming more important and tightly linked to campaigns, the increasing number of blogs is pushing many bloggers to become “issue specific” as a way to differentiate themselves. For example, rather than being just a “right” or “left” blog, specific topics such as crime, the housing crisis, government bailouts, poverty, etc. will dominate. In addition, day-to-day issues such as crime and poverty will become more relevant to larger portions of the electorate.
I think this is less a reaction to “differentiation” among bloggers, more an act of going with what one knows based on the growing legitimacy of the medium. Over the year 2008, Blogs have become a legitimate news source and this has spurred even more people with specific fields of knowledge to feel confident that they won’t merely be laughed off with their blogging efforts. Smart people with detailed knowledge and a passion to debate the issues have migrated to blogs in great numbers over the year. And with the growth of social networking sites like Twitter and FaceBook — all of which rely heavily on linking to stories on news media and blogs — the Internet has really come into its own as an “official” news source. Witness the recent survey that shows a far grater number of people than ever before saying the Internet is their news source.
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