-By Scott Cleland
Below is the summary of my testimony before the Senate Judiciary Subcommittee on Antitrust yesterday on why the Google-DoubleClick merger should be blocked.
- I find the Google-DoubleClick merger review process to be one of the most illuminating and fascinating ways to explore the future of the business of the Internet.
- I also strongly believe the trajectory of Internet content business will be profoundly affected by the outcome of this merger review.
- I highly recommend you review the six charts I prepared which provide a very useful visual overview of why this merger is so far-reaching, little understood and important.
- My full testimonywhite paper, “Googleopoly” can be found at www.googleopoly.net.
Summary of Testimony of Scott Cleland, President, Precursor LLCBefore the Senate Judiciary Subcommittee On Antitrust Hearing on: “Google-DoubleClick Merger and the Online Advertising Industry” — September 27, 2007
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