-By Scott Cleland
Below is the abstract of the latest white paper in my five-part “Googleopoly” series of antitrust white papers. The full white paper is at this link and at www.googleopoly.net.
Googleopoly V* — Why the FTC Should Block Google-AdMob
The Top Ten Reasons Why Google-AdMob Would “Substantially Lessen Competition”
Abstract: A Google acquisition of AdMob would eliminate Google’s only substantial rival platform in mobile in-application advertising and catapult Google from an estimated 25% share to over 75% share of this strategic gatekeeper market for monetizing mobile Internet applications. Combined with Google’s search advertising monopoly and dominance of mobile search advertising, Google’s acquisition of AdMob, “the world’s largest mobile advertising marketplace,” would likely tip the broader mobile advertising marketplace from a competitive to a monopoly trajectory. In short, the AdMob acquisition threatens to foreclose competition and facilitate monopoly in a strategic gatekeeper market essential to the Internet economy, which would harm: consumers, developers, advertisers, publishers, smart-phone manufacturers, and broadband providers.
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Googleopoly V — Why the FTC Should Block Google-AdMob”
You know, we all love the Internet. Heck, I make a good portion of my living on Al Gore’s most famous invention so it gets a big thumbs up from me, for sure. But we have to admit that there are an awful lot of goofballs on these Internet tubes. In some ways, the whole venue isn’t quite ready from prime time, if you will.
The next Mac, the G3, I used until 2003. It was a dream compared to the 6200… once I got used to it. The speed was amazing to me with the big jump. After all, from the 6200 running system 7.5.5 Mac had gone all the way to system 10 by the time of the first G3s. Night and day, for sure.
Then I bought a used G4 and have been using that ever since 2003. Of course, the jump between the G3 and G4 was not a big deal user-wise. But, I still had to transfer everything by hand and it was a two day ordeal. It took at least two days that time, too. The G4 has gotten to the point where I cannot even run Firefox effectively any more. I can’t even upgrade Internet applications because the G4 is just too far out of date. Even YouTube wasn’t running right any more. Oh, my applications were running great, but if I couldn’t use the web effectively enough to post stuff… what good was it?
Well, Saturday I finally broke down and got the 24″ imac… and broke it’s made me. I had to get a loan against my stinkin’ 401K to even do it! Naturally it’s another two day ordeal. It just takes so much stinking time to arrange things to a familiar work space, downloading programs, registering everything, etc., etc. It has so consumed me that all day Saturday I forgot to eat!! I was all so centered on arranging my work space, playing around organizing cables under the desk, going out buying firewire cables so I could network the G4 and imac, etc., etc. It just took a ton of time.