-By Warner Todd Huston
In this volatile market atmosphere, one might think that networks such as CNBC would be seeing all time high numbers as traders and other folks in the financial sector seek up-to-the-minute information. But as the second quarter comes to a close, CNBC is losing ground in the ratings and losing ground to upstart Fox Business Network, at that.
As the second quarter ratings hit it revealed the CNBC garnered its lowest ratings since 2005 in both total viewers as well as the coveted demo of persons aged 25 to 54. Even worse, chief business hour programming from 9:30 AM to 5 PM (ET) also had its worst low since 2005. CNBC also had its lowest rated quarter in the most sought after demo since 1997.
Just as alarming for CNBC is that one of their best anchors, Maria Bartiromo, had the worst rating for her timeslot since 1997.
Continue reading “
CNBC Ratings Crash, Fox Business Network Surge”
General Electric CEO Jeffery Immelt, thought to be one of Keith Olbermann’s biggest supporters, and NBC Universal President Jeff Zucker are reported to have called some of CNBC’s on-air talent to a secret meeting at least if the