-By Scott Cleland
My new Googleoply II White Paper (see www.googleopoly.net) identifies and documents the twenty-six sources of Google’s market power and the five different anti-competitive strategies Google employs to foreclose competition.
This original and trenchant analysis brings into sharp focus the moorings of a potential antitrust case against the Google-Yahoo ad pact. The White Paper also should give pause to even the biggest apologists and cheerleaders for Google — if they are ‘open’ to reading it. Simply, it is a must-read piece for anyone trying to understand why the DOJ’s investigation of the proposed Google-DoubleClick is so serious and important.