-By Warner Todd Huston
In my writing about media, I have been fascinated in the rise of Fox Business Network in the financial reporting game. Recently I noted that FBN snagged star business reporter Maria Bartiromo from CNBC, but amusingly she just went back on CNBC… in an ad for Fox Business!
FBN purchased a series of ads from the New York Market served by Time Warner Cable and began running them on CNBC touting the wonderfulness of Maria’s FBN show, Opening Bell with Maria Batriromo.
“Come on over,” Bartiromo urges during her advert.
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Maria Bartiromo Returns to CNBC… in an Ad for Fox Business Network”
Where many other cable concerns are contracting, Fox Business Network (FBN) continues to evolve and grow adding viewers and gaining on its older, more established competition and now FBN adds Risk & Reward With Dierdre Bolton, a new show which debuts March 31 at noon Central Time.
I have been watching the growth of Fox Business Network (FBN) with fascination and the fact that it just re-signed a one-time CNBC on-air talent shows that FBN is the place to be for business broadcasting.
A new poll on newspapers and television news shows that Americans’ confidence in the news industry continues to erode in this era of mass communications, reaching a low not seen since 2007.
Well, when I said that CNBC’s business coverage was “playing catch up” with Fox Business Network, I didn’t know how close to the truth I had it as this month, CNBC copied FBN’s coverage from last fall of the amazing growth that Houston, Texas has seen over the last few years.
There was once a day when particular media outlets were so dominant that they could essentially make the rules on who they permitted to appear with them whether in print, on the radio, or on TV. Those days are long gone, of course. So, why does CNBC still think it has the power to demand that guests appear solely on its network? And, in so doing is CNBC depriving its viewers of the vital financial information that they need to plan their business days?