-By Warner Todd Huston
Apple CEO Tim Cook sat with Michelle Obama as the President delivered his State of the Union speech on February 12.
Cook is the second member of the world of Apple to join the First Lady. At last year’s speech, Mrs. Obama invited the widow of Apple co-founder Steve Jobs to view the SOTU speech.
Gene Sperling, a top White House economic advisor, confirmed the First Lady’s invitation as well as Mr. Cook’s acceptance.
“Apple is a great American company, and it stands for our sense of innovation, invention, entrepreneurship, and risk taking and I think that’s quite an appropriate person to be in the First Lady’s box when the president is talking about our economic future, the importance of job creation, manufacturing, innovation and how we create strong middle class jobs,” Sperling said.
Apple recently announced that it was bringing some of its manufacturing back to the United States. In December, Apple CEO Cook announced that the company was going to re-start domestic manufacturing of its iMac and other desktop computer lines.
But Apple isn’t the only company to begin to reevaluate the offshoring of manufacturing.
“There was a herd mentality to the offshoring,” John Shook, the CEO of the Lean Enterprise Institute, in Cambridge, Massachusetts said in a December interview. “And there was some bulls**t. But it was also the inability to see the total costs—the engineers in the U.S. and factory managers in China who can’t talk to each other; the management hours and money flying to Asia to find out why the quality they wanted wasn’t being delivered. The cost of all that is huge.”
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“The only end of writing is to enable the reader better to enjoy life, or better to endure it.”
–Samuel Johnson
Warner Todd Huston is a Chicago based freelance writer. He has been writing opinion editorials and social criticism since early 2001 and before that he wrote articles on U.S. history for several small American magazines. His political columns are featured on many websites such as Andrew Breitbart’s BigGovernment.com, BigHollywood.com, and BigJournalism.com, as well as RightWingNews.com, RightPundits.com, CanadaFreePress.com, StoptheACLU.com, AmericanDaily.com, among many, many others. Mr. Huston is also endlessly amused that one of his articles formed the basis of an article in Germany’s Der Spiegel Magazine in 2008.
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