[UPDATE] Coke Balkanizes USA With Super Bowl Ad

-By Warner Todd Huston

With UPDATE at bottom

The left was ecstatic over Coca-Cola’s decision to air a commercial during the Super Bowl that featured as its sound track the song America The Beautiful. Oh, they weren’t ecstatic because of the song. They were ecstatic that Coke decided to have the song sung in a myriad of foreign languages. They weren’t excited over an American song they were happy that Coke decided to snub English and American traditions, of course.

Naturally, the retort against those that were upset that Coke produced the song in a string of foreign tongues is that they are “racists” and “haters” who hate the fact that there are people other than White, English-speakers in the US.

Just as naturally, this is simply not why people were upset at Coke.

Coke posted a press release claiming that its commercial was “a salute to America” and that “the ad features real people enjoying each other and a Coke.”

Further explaining the commercial in the press release, Katie Bayne, President, North America Brands, Coca-Cola North America, said, “For 127 years, Coca-Cola has been proud to be a part of bringing friends and families together while memories are made. With ‘It’s Beautiful,’ we are simply showing that America is beautiful, and Coke is for everyone.”

Former Congressman Allen West was one that was unhappy with the ad. He felt that the ad “missed the mark.”

“I am quite sure there may some who appreciated the commercial,” West said “but Coca Cola missed the mark in my opinion. If we cannot be proud enough as a country to sing ‘American the Beautiful’ in English in a commercial during the Super Bowl, by a company as American as they come–doggone we are on the road to perdition. This was a truly disturbing commercial for me, what say you?”

On the other hand, Alaska Senator Lisa Murkowski Tweeted, “My favorite commercial so far? Coca Cola’s America the Beautiful ad. Gave me goosebumps, and I don’t even drink.”

And Twitter exploded with those attacking the ad and those supporting it.

For just a few examples of the attackers, one Twitter user named @Lady_Jay_J tweeted, “Since when did the national anthem get sung in Spanish?! Not a good idea #CocaCola.”

Another Twitter user named @HappieDays12 wrote, “I will not be purchasing any #CocaCola products for the foreseeable future. Pretty sure we speak English in America.”

Still another, @runlong01, wrote “Super Bowl Coke ad – – I will never drink a Coke product again.”

But here is the thing. Coke was thoroughly wrong to do this to one of our most cherished national anthems.

A country is not a country without a particular culture, a sort of national religion, if you will. A country has to have a homogenous national scheme to hold itself together and English and our national anthems, pledges and documents in English are that homogeneity.

Otherwise you Balkanize your country and make of it a series of sections that feel unconnected to the whole. One might remind everyone that we fought a civil war because the south and north did not feel kinship to each other.

A Balkanized country is not a country. It is a dissolution waiting to happen.

So, what did Coke do? They contributed to foreigners coming to America and feeling that they don’t have to become “American” but can continue living with the culture they brought from what ever dark corner of the world from which they came. Coke aided in the tearing down of America and pushed the idea that America is just where people happen to live, not a country with a distinct culture and tradition.

Coke dissed America during this commercial, it didn’t celebrate her. And that is why the left loves this commercial.


On February 6, Coke began to add the words “E Pluribus Unum” and the English translation, “Out of many, one,” to the end of its commercial to satisfy complaints that the company was segregating the USA into enclaves of foreign speakers.

This does not work because “one” is not what Coke is showing with its Balkanizing ad. It is showing that the “many” are staying the many and not becoming one at all.

Nice try, Coke. But, no cigar.
“The only end of writing is to enable the reader better to enjoy life, or better to endure it.”
–Samuel Johnson

Follow Warner Todd Huston on:

Warner Todd Huston is a Chicago based freelance writer. He has been writing opinion editorials and social criticism since early 2001 and before that he wrote articles on U.S. history for several small American magazines. His political columns are featured on many websites such as Andrew Breitbart’s BigGovernment.com, BigHollywood.com, and BigJournalism.com, as well as RightWingNews.com, CanadaFreePress.com, StoptheACLU.com, Wizbang.com, among many, many others. Huston has also appeared on Fox News, Fox Business Network, CNN, and many local TV shows as well as numerous talk radio shows throughout the country.

For a full bio, please CLICK HERE.

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